Topics/Call for Papers

Full Articles/ Reviews/ Shorts Papers/ Abstracts are welcomed in the following research fields:

1. 💡 The Digital & Ethical Nexus (Marketing and Social Sciences)

This theme examines the profound impact of technology and social issues on consumer behavior and marketing practices.

• AI and Consumer Behavior:

  • Algorithmic bias and its influence on targeted advertising and consumer segmentation.

  • The ethics of AI-driven personalization and data privacy in marketing.

  • The sociology of digital addiction and the attention economy.

• Marketing & Social Responsibility:

  • Green Marketing and Sustainability: The gap between consumer environmental values and actual purchase behavior.

  • Brand Activism and Political Engagement: The role of brands in social justice movements and their perceived authenticity.

  • Ethical Consumerism: Research on sustainable consumption, fair trade, and anti-consumption movements.

• Culture and Global Markets:

  • The impact of globalization and cultural diversity on advertising and brand messaging.

  • Cross-Cultural Marketing: Adapting communication strategies across different linguistic and social contexts (Humanities/Sociolinguistics).

2. 📚 Pedagogy and Communication (Education and Humanities)

This section focuses on effective learning, communication, and the role of storytelling and critical analysis in education.

• Digital Literacy and Media Studies:

  • Teaching Critical Media Literacy to navigate misinformation and digital propaganda.

  • The role of storytelling and narrative analysis (Humanities) in educational content and curriculum development.

  • The use of Digital Humanities tools (e.g., text mining) to analyze educational texts and materials.

• Curriculum and Philosophy:

  • Philosophy of Education: Rethinking learning objectives in the age of AI and automated work.

  • Integrating Ethics and Critical Thinking (Humanities) into professional and business education.

  • Teacher Education and the need for digital and social competence.

• Educational Marketing:

  • The marketing of higher education institutions (HEIs) and the impact of institutional branding on student recruitment.

  • Analyzing student decision-making and preferences for educational programs (Consumer Psychology).

3. 🧠 Psychology, Identity, and Performance (Social Sciences and Education/Marketing)

This area explores the psychological drivers behind learning, identity formation, and market choices.

• Consumer Psychology and Behavior:

  • Neuromarketing and the cognitive processes behind purchasing decisions.

  • Consumer Identity and Self-Concept: How consumption and brand allegiance shape social identities (Sociology/Psychology).

  • The psychology of influence, persuasion, and vulnerability in marketing communication.

• Organizational and Learning Psychology:

  • Organizational Psychology: Studying work-life balance, leadership, and motivation in marketing and education sectors.

  • The role of motivation, memory, and cognitive load in effective learning and training programs.

• Gender, Identity, and Representation:

  • The representation and consumption of gender and sexuality in advertising and popular culture (Gender Studies/Humanities).

  • Analyzing the influence of social class and inequality on educational attainment and market access.

4. 🗂️ Interdisciplinary Research and Methods

These topics focus on the methodology and cross-disciplinary collaboration necessary to solve complex problems.

• Interdisciplinary Methodologies:

  • Combining quantitative data analytics (Marketing/Social Sciences) with qualitative ethnographic methods (Humanities/Anthropology).

  • Challenges and best practices in collaborative research across the four fields.

• The Future of Work and Skills:

  • Identifying the 21st-century skills (e.g., emotional intelligence, ethical reasoning, digital fluency) required for success in the modern marketing and social sectors.

  • Research on the effectiveness of vocational education and training in meeting industry demands.