Supported By:

Eminent Committee Members

March 20-21, 2017 London Back

HSSE’17 & LEBIS-17

Editors

Assoc. Prof. Dr. Angela ROMAN
Assoc. Prof. Wijdan Eltijani Elsiddig Abbas
Prof. Anna Stoynova Andonova
Assoc. Prof. Dr. AVARVAREI Bogdan-Vlad

ISBN 978-93-84422-44-8

https://doi.org/10.17758/URUAE.

Sr.No.	Paper Title & Author(s)	Page No.
1	Literary Marketability in Fadia Faqir-s My Name is Salma Dr. Sally Karmi and Dr. Ayman Yasin	1
2	Adoption of Shari-ah Governance Framework of Islamic Financial Institution Industry into the Muslim Friendly Hospitality Industry in Malaysia: Is it Possible? Zakiah Samori, Fadilah Abd Rahman (Dr.) and Mohd Salehuddin Mohd Zahari (Assoc. Prof)	9
3	The Understanding among Students toward the Importance of Restraining the Tongue in Accordance with the Quran Mohamed Akhiruddin Ibrahim, Zulkifli Mohd Yusoff, Azizah Abdul Majid and Fatin Wahidah Safiai	16
4	The Students- Perception on Ulum Al-Qur’an Course: A Comparative Study between Islamic Public Universities Mohamed Akhiruddin Ibrahim, Zulkifli Mohd Yusoff, Adnan Mohamed Yusoff, Abdul Qadir, Usman Alhamidy, Mohamad Hikmat Shaker, Shahirah Sulaiman and Nur Sakina Razli	23
5	Factors Influencing Myanmar Out-patients’ Loyalty towards Private Hospital in Bangkok, Thailand Sirion Chaipoopirutana, and Ye Thet Naing	27
6	Factors Influencing Consumer Attitudes towards Social Media Advertising Weerapat Raktham, Sirion Chaipoopirutana, and Howard Combs	32
7	Allocative Efficiency of Land in Major Irrigation Paddy Farming in Sri Lanka Wanninayake M. Semasinghe	37
8	Demining for Resettlement and Recovery in the Former War Zones in Sri Lanka Osantha Nayanapriya Thalpawila	40
9	Imbalanced Expansion of the Social Development in Rural and Urban Sectors in Sri Lanka H.R.Anulawathie Menike	43
10	Factors Affecting Household Poverty in the Urban Sector in Sri Lanka: 1990-2010 Seetha P.B. Ranathunga	46
11	Predictive Value of Psychosocial Variables on the Utilization of Reproductive Health Services by Unmarried Adolescents in Ekiti State, Nigeria Dokun D. Alao, Eunice O. Osakinle and Benard B. Falana	50
12	Pre-Implantation Genetic Diagnosis (PGD): A Critical Analysis of the Malaysian Guidelines Fadilah Abd Rahman (Dr.), Hanifah Musa Fathullah Harun and Zakiah Samori	54
13	An Insight into the Legal Framework on Human Gene Therapy in Selected Countries Zakiah Samori, Fadilah Abd Rahman (Dr.) and Noor Kaslina Mohd Kornain (Assoc Prof) (Dr)	60
14	Animal Feed: Halal Perspective Nurulaina Saidin, Fadilah Abd Rahman, and Noriham Abdullah	68
15	Obstacles against the Rural Tourism Development in Sri Lanka Manjula Gunarathna KMLM	75
16	Learned Helplessness Malika Sayani	78
17	A study of E-Banking in India: with Special Reference to New Private Sector Banks Neeraj Chugh	82
18	The Notion of Student Learning in Problem-Based Learning (PBL) Business English Course (BEC) in a Malaysian University Suraini Mohd-Ali	85
19	Failed Martyrs: Tudor Representations of Individuals Denied Recognition in Catholic and Protestant Martyrologies Dr. N. K. Crown	91
20	Alliance of Psychosocial and School-related Factors: Impact on Achievement and Psychological Resilience Halis Sakiz	98
21	TVET Qualifications Line up with Labour Market Aspects H.M. Anusha D.K. Herath and Dayantha S. Wijeyesekera	102
22	Social Media Metrics Analytics: Study on B2C Fan pages Zoha Rahman, Dr. Kumaran Suberamanian, Dr. Hasmah Zanuddin, Dr. Sedigheh Moghavvemi, and Dr. Mohd Hairul Nizam Bin Md Nasir	107
23	Impact of Social Media’s Perceived Online Community Value on User’s Responses Zoha Rahman, Dr. Kumaran Suberamanian, Dr. Hasmah Zanuddin, Dr. Sedigheh Moghavvemi, Dr. Mohd Hairul Nizam Bin Md Nasir	111
24	Higher Education in India: Challenges and Opportunities Dr. Des Raj Bajwa	116
25	The Ideological Influence of the West on the Eastern Self in Modern Arabic Travel Literature of the 19th Century: the Discovery of Takhliṣ al-Ibri f Talkhiṣ Paris Ibrahem Almarhaby	118
26	Trends and Issues of Taxpayer Education in Japan Kenichi Sasaki	122
27	Commercial Bank Profitability Analysis: Evidence from Croatia Danijel Mlinarić, Petar Mišević and Josip Arnerić	127
28	Bitcoin – An Innovation for a Better World? Anushka Shah	132
29	Flexibilities in future organizations: Revisiting structure, work and individual career Kumudinei Dissanayake	137
30	Honour Killing: An Indian Perspective Dr. Ravinder Kumar	141
31	Determınants of the Export Performance of SMEs: Comperatıve Analysis of Turkısh SMEs Exportıng to Mıddle East and European Regıons İslam Altun, Enes Ates	148